Hi there! I’m Tiffany. A passionate Designer & Creative with over 15 years experience working in advertising, design and marketing.
With a love of colour, clean lines and a clever use of type, I‘ve had a keen interest in design for most of my life. I find inspiration in my everyday, be it beautifully designed homewares, an inspiring magazine layout or a piece of cleverly designed packaging, im always on the look out for something new and the next big idea.
Design and the creative process is just one part of the job of a great designer - understanding the needs and outcomes of a project, finding unique and creative ways to bring that vision to life, and working to form positive relationships with team members and suppliers are equally important to acheiving the most effective design solution for a project.
Digital Marketing
Customer Engagement
Tourism Campaign
Branding
Packaging
EXPERIENCE:
DIGITAL DESIGNER - contract | ANL LIGHTING GROUP - Wantirna Melbourne (May 2021 - Present)
As the parent company, ANL Lighting Group is the umbrella company for both VIBE Lighting and Ozlite. My role here as a contract Digital Designer sees me working with the marketing, sales and HR manager within the marketing team, to produce a series of weekly digital marketing campaigns, delivered via email from either the Mailchimp or Zoho platforms. In addition to this, I have worked on recent projects to develop the logo and branding for the VIBE Signature range plus a selection of other in-house marketing material as the need arises.
As the parent company, ANL Lighting Group is the umbrella company for both VIBE Lighting and Ozlite. My role here as a contract Digital Designer sees me working with the marketing, sales and HR manager within the marketing team, to produce a series of weekly digital marketing campaigns, delivered via email from either the Mailchimp or Zoho platforms. In addition to this, I have worked on recent projects to develop the logo and branding for the VIBE Signature range plus a selection of other in-house marketing material as the need arises.
FREELANCE DESIGN + CREATIVE | Melbourne (Feb ‘19 - Present)
Choosing to enter the world of Freelance Design, I have built a solid foundation of regular clients from Brisbane, Sydney and Melbourne. Ranging in sectors from the travel industry, children’s services, homewares and renewable energies to cosmetic and wellness therapies, everyday is a new and exciting challenge, with no job to big, small or unique. Multitasking and the ability to handle conflicting deadlines is a must. Exceptional customer service skills go without saying, along with expert organisational skills and keeping a cool head when things get tough. My freelance work ranges from simple online/social media marketing, travel campaigns and brand awareness, to working with clients as we conceptualise and bring their brand to life, from the ground up.
Choosing to enter the world of Freelance Design, I have built a solid foundation of regular clients from Brisbane, Sydney and Melbourne. Ranging in sectors from the travel industry, children’s services, homewares and renewable energies to cosmetic and wellness therapies, everyday is a new and exciting challenge, with no job to big, small or unique. Multitasking and the ability to handle conflicting deadlines is a must. Exceptional customer service skills go without saying, along with expert organisational skills and keeping a cool head when things get tough. My freelance work ranges from simple online/social media marketing, travel campaigns and brand awareness, to working with clients as we conceptualise and bring their brand to life, from the ground up.
SENIOR DESIGNER | GLOBUS FAMILY OF BRANDS - Sydney CBD (Aug 15 - Jan 18)
As a Senior Designer, my roll included managing design and brand development of four travel brands, under the international umbrella company, Globus Family of Brands. My role here was many and varied, with daily responsibilities including the creation of eDM’s, web banners and flyers, to larger projects including trade, magazine and press ads, expo stand design, event collateral and more. Liaising with international team members on a daily basis, plus the sharing and collaboration of work, management of digital files and other working elements across the company was a key responsibility. A major part of my role was the project management and production of over 25 travel brochures annually, focusing on the design and coordination of print and distribution across 11 offices in the Australasian region. This also included the development and design of a creative campaign for each brochure launch, to be rolled out across the website, social channels and trade expos. Each campaign also involved working closely with our international offices, local print houses and international couriers. Working within the Marketing team, a highlight of my time included collaborating on a major redesign for all four brands, carving out a unique voice for each brand, within the travel sector.
As a Senior Designer, my roll included managing design and brand development of four travel brands, under the international umbrella company, Globus Family of Brands. My role here was many and varied, with daily responsibilities including the creation of eDM’s, web banners and flyers, to larger projects including trade, magazine and press ads, expo stand design, event collateral and more. Liaising with international team members on a daily basis, plus the sharing and collaboration of work, management of digital files and other working elements across the company was a key responsibility. A major part of my role was the project management and production of over 25 travel brochures annually, focusing on the design and coordination of print and distribution across 11 offices in the Australasian region. This also included the development and design of a creative campaign for each brochure launch, to be rolled out across the website, social channels and trade expos. Each campaign also involved working closely with our international offices, local print houses and international couriers. Working within the Marketing team, a highlight of my time included collaborating on a major redesign for all four brands, carving out a unique voice for each brand, within the travel sector.
SENIOR DESIGNER | SUPER RETAIL GROUP - Homebush, Sydney (Apr ‘13 - Aug ‘15)
Working across multiple brands, my role included conceptualising, layout and design of multiple weekly catalogues and campaigns, including associated POS, online and printed marketing. Working alongside the Art Director and National Brand Manager, I conceptualised a new and exciting visual execution for the 2015 Football Catalogue - the biggest financial and sales catalogue for the brand. The finished catalogue was met with excitement from all areas of the business, and resulted in a 30% growth in sales from the previous year.
Working across multiple brands, my role included conceptualising, layout and design of multiple weekly catalogues and campaigns, including associated POS, online and printed marketing. Working alongside the Art Director and National Brand Manager, I conceptualised a new and exciting visual execution for the 2015 Football Catalogue - the biggest financial and sales catalogue for the brand. The finished catalogue was met with excitement from all areas of the business, and resulted in a 30% growth in sales from the previous year.
GRAPHIC DESIGNER | CUMMING AGENCY + STUDIOS - Darlington, Sydney (Aug ‘10 - Feb ‘13)
Working within a medium sized advertising agency for a number of years allowed me to become efficient in retail design, creative & conceptual design, corporate collateral, photography, art direction and customer engagement projects. I was instrumental in the rebranding of a direct to market cosmetics line, giving it the cutting edge it needed to be competitive within the beauty sector.
Working within a medium sized advertising agency for a number of years allowed me to become efficient in retail design, creative & conceptual design, corporate collateral, photography, art direction and customer engagement projects. I was instrumental in the rebranding of a direct to market cosmetics line, giving it the cutting edge it needed to be competitive within the beauty sector.
GRAPHIC DESIGNER | FAST MOVING MEDIA/IGA - Blacktown, Sydney (Sept ‘09 - Aug ‘10)
Whilst working in a small in-house design team producing multiple catalogues simultaneously, I was able to effectively manage my time and prioritise my work to ensure deadlines were always meet in a timely manner.
Whilst working in a small in-house design team producing multiple catalogues simultaneously, I was able to effectively manage my time and prioritise my work to ensure deadlines were always meet in a timely manner.
DESIGN & PHOTOGRAPHY | DAVID BROWN GRAPHICS - Parramatta, Sydney (Dec ‘06 - Sept ‘09)
My daily responsibilities involved the layout and production of weekly brochures, including the tracking of products/samples for photography and retouching of images for use. My role further expanded to include larger scale photography projects for other major clients of the business.
My daily responsibilities involved the layout and production of weekly brochures, including the tracking of products/samples for photography and retouching of images for use. My role further expanded to include larger scale photography projects for other major clients of the business.
QUALIFICATIONS:
BACHELOR OF ARTS AND VISUAL COMMUNICATION
Graphic design and Digital Media, KvB Institute of Technology, 2001 - 2003
Graphic design and Digital Media, KvB Institute of Technology, 2001 - 2003
INTRODUCTION TO WEB DESIGN
The Design Centre Enmore, TAFE NSW, May - June 2013
The Design Centre Enmore, TAFE NSW, May - June 2013
SKILLS:
SOFTWARE
InDesign
Illustrator
Photoshop
Dreamweaver
Acrobat
MS Office
Mailchimp
Zoho
Wordpress
Trello
Timely
InDesign
Illustrator
Photoshop
Dreamweaver
Acrobat
MS Office
Mailchimp
Zoho
Wordpress
Trello
Timely
TECHNICAL
Creative Thinking
Critical Thinking
Time Management
Project Management
Organisational Skills
Working to Deadline
Taking Initiative
Self Management
Creative Thinking
Critical Thinking
Time Management
Project Management
Organisational Skills
Working to Deadline
Taking Initiative
Self Management
GET IN TOUCH
Do you have a project that you'd like to start, need some help with or just have a question?
Please get in touch and send me an email using the form below.
Please get in touch and send me an email using the form below.
Thanks for getting in touch. I'll get back to you with a response very shortly.Tiffany.